Marketing & Business

Website Copy Makeovers

Below are a few examples of how I humanized websites and made them more profitable. NewLife Naturals Homepage: Before Homepage: After Our...

A History of Communications

This article was written for RealWear.com Communication Revolution: The Evolution from Cave Walls to Assisted Reality Tracing the Journey...

Inflation is soaring—but smart companies are turning to Assisted Reality

This blog post was written for RealWear.com As the cost of living soars, businesses are needing to re-think how they spend money. The...

Medical is now Instagramable – The Power of Direct to Consumer Influencer Marketing

By now, you are probably following a few “influencers” on social media and perhaps you have even purchased a product or changed habits...

The Power of Video Marketing – Educate, Excite, Earn their Business

In the last few years, the usage of video has grown from a singular marketing tactic to an entire business strategy. This post will give...

Marketing Audit – Is your business ready for the new norm?

2020 has been a wildly unpredictable year, to say the least. Depending on your company’s outlook, planning, and readiness, the next half...

Customer Journey Mapping: It's Time to Take a Walk on the Wild Side

A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take...

Medical Devices & Social Media: A guide to healthy marketing

Should we comment on content produced by customers? A blogger just shared inaccurate or off-label information about our product – are we...