Marketing & Business

Inflation is soaring—but smart companies are turning to Assisted Reality

This blog post was written for RealWear.com As the cost of living soars, businesses are needing to re-think how they spend money. The...

Medical is now Instagramable – The Power of Direct to Consumer Influencer Marketing

By now, you are probably following a few “influencers” on social media and perhaps you have even purchased a product or changed habits...

The Power of Video Marketing – Educate, Excite, Earn their Business

In the last few years, the usage of video has grown from a singular marketing tactic to an entire business strategy. This post will give...

Marketing Audit – Is your business ready for the new norm?

2020 has been a wildly unpredictable year, to say the least. Depending on your company’s outlook, planning, and readiness, the next half...

Customer Journey Mapping: It's Time to Take a Walk on the Wild Side

A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take...

Medical Devices & Social Media: A guide to healthy marketing

Should we comment on content produced by customers? A blogger just shared inaccurate or off-label information about our product – are we...