Website Copy
Below are a few examples of how I humanized websites and made them more profitable.
Ready to rejuvenate? Email >> JennyWoudenberg@gmail.com
Alive and Well: Named their marketplace
Alive and Well started a supplements and beauty marketing place, and they needed a name that brought it all together. >> shop.aliveandwell.health <<
Alive and Well: Created a quality standards page
To cultivate trust in their products, I created the Alive and Well Commitment to give customers insight into the rigorous standards of their mindfully vetted marketplace.
>> shop.aliveandwell.health/pages/standards <<
Alive and Well: Spelled out their standards
So that customers know exactly what goes into each product, I created 3 pillars that spelled out all the important information.
>> shop.aliveandwell.health/pages/standards <<
Cinch: Wrote all copy for "Home Protection Plans: A Homeowners Handbook"
To help people understand the importance of extended home warranties, I created a fun and simple handbook and kicked dull and complex out the door. >> cinchhomeservices.com <<
Cinch: Wrote all copy for "Home Protection Plans: A Homeowners Handbook"
Another section of the 13 page handbook.
Goaldi Services: Wrote website copy
I wrote copy and taglines (for email, social media, etc.) for the Goaldi GPS System. >> goaldi.com <<
NewLife Naturals: Brand Voice Book & Our Story page
Problem: The original page was written in a vague and distant way.
>> newlifenaturals.com/pages/about-us >>
NewLife Naturals: Brand Voice Book & Our Story page
Solution: I created a voice guidebook for the company and re-wrote the "Our Story" section. The new style curates a feeling of chatting with a trusted girlfriend instead of a distant corporate company.
NewLife Naturals: Re-did the homepage banner
At first glance, a potential customer only sees vitamin bottles, but they don't know WHY they should buy the products. I added a tagline and copy that converts. >> newlifenaturals.com <<
Breast Cancer Conqueror: Made product descriptions easy to understand
I turned medically complex copy into straightforward product descriptions that anyone can understand.
>> breastcancerconqueror.com/product/super-e-plus <<
Breast Cancer Conqueror: Remodeled the 7 Essentials System® page.
Dr. V's 7 Essentials System® is the foundation of her program, and it needed a complete remodel. Before I added my human-centric touch, the page did not offer a consistent flow, compelling copy, cornerstone blogs to review, or next steps. Now, the copy is on brand and naturally moves people around the website and into her signature paid program.
>> breastcancerconqueror.com/about/7-essentials <<
Breast Cancer Conqueror: Recreated each essential with compelling copy and related blogs.
Each essential now has concise, branded copy that beautifully spells out each essential and includes related blogs for further study and product promotion.