Below are a few before and after examples of how I enhanced the experience on a client's website.
NewLife Naturals: Brand Voice & Our Story
NewLife Naturals provides vaginal and hormonal health products.
Problem: The company wrote in a vague and distant way.
NewLife Naturals: Brand Voice & Our Story
Solution: I created a voice guidebook for the company, re-wrote the "Our Story" section, and currently creating new product descriptions. The new style curates a feeling of chatting with a trusted girlfriend, instead of a distant corporate company.
Alive and Well: The Alive and Well Commitment
They wanted to generate trust and confidence in their products, so I created a page that showcased their rigorous vetting process and exceptionally high standards.
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